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Generated on 10/15/2024

Website Audit Report

https://example-ecommerce.com

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D

Good foundation, but there's room for improvement.

Executive Summary

Your website shows good SEO fundamentals but has significant performance optimization opportunities. Mobile experience needs improvement to reduce bounce rates and increase conversions. Addressing the critical issues below could improve your conversion rate by 25-40%.

Landing Page Analysis & Improvement Suggestions

Target Audience

This e-commerce site clearly targets budget-conscious online shoppers aged 25-45 looking for quality products at competitive prices. The design and messaging emphasize value, deals, and customer reviews.

Strengths:

  • Clear value proposition with "Save up to 50%" messaging
  • Prominent customer testimonials build trust and social proof
  • Product categories are well-organized and easy to navigate

Improvements:

  • Add more specific audience targeting (e.g., "Perfect for busy parents")
  • Include lifestyle imagery showing products in use
  • Personalize messaging based on visitor behavior

Trust & Credibility

Score: 72/100

Strengths:

  • Customer reviews prominently displayed on product pages
  • Security badges visible during checkout process
  • Money-back guarantee clearly stated
  • Professional product photography builds credibility

Improvements:

  • Add real customer photos alongside testimonials
  • Display trust badges earlier in the user journey (homepage)
  • Include concrete numbers (e.g., "500+ 5-star reviews")
  • Show social proof more prominently ("10,000+ happy customers")

Call-to-Action Effectiveness

Score: 65/100

Strengths:

  • "Shop Now" buttons use contrasting orange color
  • CTAs are present on all key pages
  • Action-oriented language creates urgency

Improvements:

  • Make primary CTA larger and more prominent on homepage
  • Reduce number of competing CTAs (currently 4 on homepage)
  • Add urgency messaging ("Limited stock", "Sale ends in 3 days")
  • Use more benefit-driven CTA text ("Get 50% Off" vs "Shop Now")
  • Improve mobile CTA visibility and tap target size
⚡
62

Performance

🔍
78

SEO

♿
71

Accessibility

✨
66

UX Score

What's Working Well

Strong SEO Foundation

Scoring 78/100 on SEO means search engines can easily discover and rank your content.

Good Accessibility Practices

Most interactive elements have proper labels and keyboard navigation works well.

Modern Technology Stack

Built with Shopify and React, enabling fast, scalable ecommerce experiences.

Critical Issues

Slow Page Load Speed

Performance score of 62/100 indicates significant load time issues.

Studies show 53% of mobile users abandon sites that take over 3 seconds to load. This could be costing you half your potential customers.

Accessibility Barriers

Multiple accessibility violations found that prevent some users from using your site.

15% of the global population has some form of disability. Poor accessibility excludes this audience and may expose you to legal risks.

Technology Stack

Shopify
Reactv18.2.0
Google Analytics
Cloudflare

Detailed Recommendations

Summary

Your website shows good SEO fundamentals but has significant performance optimization opportunities. Mobile experience needs improvement to reduce bounce rates and increase conversions. Addressing the critical issues below could improve your conversion rate by 25-40%.

Quick Wins

Add Missing Alt Text

Quick SEO and accessibility boost by adding alt text to product images

Expected: +8 points accessibility score

Compress Images

Use tools like TinyPNG to reduce image file sizes by 60-80%

Expected: +15 points performance score

Enable Browser Caching

Add cache headers to serve static assets faster on repeat visits

Expected: +10 points performance score

Top Issues to Fix

Your Action Plan

Follow these steps in order for maximum impact

1

Optimize images and enable compression

2-3 hours
30% faster load time
2

Fix critical accessibility violations

1-2 hours
Reach 15% more users
3

Improve meta tags and structured data

1 hour
Better search rankings

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Annotated Screenshots

Visual analysis showing exactly where visitors get confused

Deep Conversion Analysis

Psychology principles applied to your specific site

Prioritized Action Plan

Know which fix will move the needle most - with timeline

Expert Interpretation

Human expert review, not just AI-generated insights

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Live walkthrough with Q&A to discuss implementation

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Websites Analyzed
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Avg Conversion Increase
98%
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