Marketer's Guide
Website Audit Made Easy:
A Simple Checklist for Marketers
No tech skills required. Learn to spot website issues that hurt conversions and get simple fixes you can implement today.
📝 Printable Checklist•🎯 Non-Technical•⚡ Quick Wins
Why Every Marketer Should Audit Websites
You don't need to be a developer to improve your website's performance. In fact, marketers are often better positioned to spot conversion-killing issues because you understand what motivates your audience.
💡
The Marketer's Advantage
You know your customers better than anyone. While developers focus on code, you can spot the user experience issues that actually matter for conversions.
73%
of websites lose visitors due to confusing navigation
89%
of marketers spot issues that developers miss
2.4x
higher conversion rates after simple fixes
Your 10-Minute Website Audit Checklist
Walk through these 12 checkpoints. Each takes 30-60 seconds and requires zero technical knowledge.
1
First Impression Check (5 seconds)
Open your homepage and count to 5. What's your first impression?
What to look for:
- • Clear value proposition above the fold
- • Professional, clean design
- • No overwhelming popups immediately
- • Obvious what you do within 3 seconds
2
Mobile Quick Test (30 seconds)
Visit your site on your phone and try to complete one key action.
Test this action:
- • Find product pricing
- • Contact information
- • Make a purchase or booking
- • Read testimonials
3
Call-to-Action Hunt (45 seconds)
Count how many "next steps" you can spot on your homepage.
Good signs:
- • 2-3 clear CTAs above the fold
- • Action-oriented language ("Get Started," "Learn More")
- • High-contrast buttons that stand out
- • Logical progression from awareness to action
4
Speed Reality Check (30 seconds)
Time how long it takes for your page to fully load.
What's acceptable:
- • Under 2 seconds = Excellent
- • 2-3 seconds = Good
- • 3-5 seconds = Needs improvement
- • Over 5 seconds = Urgent fix needed
5
Navigation Test (60 seconds)
Try to find specific information using only your menu.
Test finding:
- • Pricing information
- • About/Company page
- • Contact details
- • Services or products
6-12
Quick Checks (30 seconds each)
🎯 Trust Signals:
- • Contact info visible
- • Testimonials present
- • Professional design
📱 Content Check:
- • Clear headlines
- • Benefits over features
- • Easy to read fonts
🖼️ Visual Test:
- • Professional images
- • Consistent branding
- • No broken images
⚡ User Experience:
- • Forms are simple
- • Clear error messages
- • Logical page flow
Simple Fixes You Can Make Today
These fixes require no coding and can be implemented by most marketers within 24 hours.
🚀 5-Minute Fixes
Quick Wins✓Update your headline
Make it benefit-focused and crystal clear
✓Move key info above the fold
Put your most important message where users see it first
✓Add contact info to header
Build trust by being easily reachable
📧 1-Hour Fixes
Medium Effort✓Simplify your navigation menu
Reduce to 5-7 clear, logical categories
✓Add testimonials to homepage
Include photos and specific results when possible
✓Optimize your CTA buttons
Make them larger, higher contrast, and action-oriented
When to Call for Backup
Some issues need technical expertise. Here's when to involve your team or use professional tools.
🚨 Signs You Need Technical Help
Performance Issues
- • Pages take longer than 5 seconds to load
- • Images appear distorted or pixelated
- • Site works differently on various browsers
- • Forms aren't submitting properly
SEO Problems
- • Not showing up in Google search results
- • Low search rankings for important terms
- • Mobile usability issues in Google Search Console
- • Duplicate content warnings
AI Website Analyzer
Get a Professional Audit in 60 Seconds
Our AI-powered tool analyzes your website like a marketing expert would. Get detailed insights and prioritized recommendations you can actually implement.
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Download Your Printable Checklist
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Monthly Website Health Checklist
Keep this checklist handy for regular website health checks. Set a monthly reminder to run through these 12 points.
Monthly audit routine:
- 1. First impression test (5 seconds)
- 2. Mobile usability check (30 seconds)
- 3. CTA clarity review (45 seconds)
- 4. Loading speed test (30 seconds)
- 5. Navigation flow check (60 seconds)
- 6-12. Trust signals, content, visuals, UX (30 seconds each)
- Total time: 10 minutes monthly